NAMA

ABOUT NAMA

NAMA represents the $25 billion US convenience services industry. 

CEO Corner

Carla Balakgie, FASAE, CAE
President & CEO of NAMA

Founded in 1936, NAMA is the national trade association representing the $25 billion convenience services industry including vending, coffee service and foodservice management in the business and industry market. With more than 1000 member companies—including many of the world’s most recognized brands—NAMA provides advocacy, education, research and business development forums to its membership.

Prior to joining NAMA in December 2011, Carla served as Chief Executive Officer of the Electronic Transactions Association (ETA), a position she held for nine years. ETA is an international trade association representing companies that enable acceptance of electronic payments by merchants at the point of sale.

Previously, Carla served as Senior Vice President and COO of the National Association of College and University Business Officers (NACUBO), where she held management and executive roles during her 15-year tenure. She began her career in association management at the American Society of Association Executives (ASAE) following several years in commercial publishing.

Carla, a certified association executive (CAE) and a Fellow of the American Society of Association Executives, is the first woman to lead NAMA in its 82-year history. Ms. Balakgie is an active volunteer leader having served on numerous committees, task forces and governing boards of non-profit organizations. Currently she serves as a director for ABSI (ASAE Business Services, Inc.); Wnet (Women in Electronic Transactions) and WFF (Women’s Foodservice Forum).

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