Did you know that 49 percent of employees say their consumption would increase if espressos, lattes or other ways of serving coffee were available? This increase would be greatest among 18-34. By adding a diverse product line to your OCS you can increase profits and customer satisfaction.
This is just one highlight from NAMA’s 2012 Coffee Research Project, Office Beverage Strengths and Opportunities. The findings of this landmark study were presented at the 2012 CTW meeting in New Orleans this past November and now you have the opportunity to access this valuable industry changing research!
Both the video presentation and research are available for purchase. The video-presentation is a must-see for coffee service operators of any size, as well as anyone interested in this growing industry. Take the information presented to the next level with the full research data. Formulate your long-term OCS strategies utilizing the most recent industry data available.
The presentation, Office Beverage Strengths and Opportunities, is based on in-depth research and focuses on seven key points:
- Opportunity to Increase Consumption
- Increase of Single Serve Systems
- Expand the Benefits of Office Service
- Raise Expectations of Your Coffee Service
- Relationships and Professionalism
- Leverage Water
- Make a Case for Sustainability
NAMA members are invited to purchase the video at a reduced rate. Click here to purchase the video. Make sure you login as a member to receive the member rate. Non-members are also able to purchase the video.