Creating Success in NA with Premium Coffee Concepts

Wednesday | November 20 | 9:00 – 10:00 AM

More than 65% of all vending machines in Europe are coffee machines. Delivering premium quality coffee from bean-to-cup machines that grind espresso and coffee beans freshly to create barista-style coffee is the latest and greatest trend in Europe! It may seem complex operationally, but when executed well, it can become a huge profit generator for you. This session will provide information about beverage trends in Europe, best practices for offering and executing quality coffee in the workplace and on-the-go successfully, and how to increase profits by adopting branded bean-to-cup equipment solutions.


Jan Marck Vrijlandt
Managing Director
Selecta Benelux and Export

Jan Marck Vrijlandt is Managing Director of Selecta Benelux & Export and member of the Seleca Group Executive team. Jan Marck has 24 years of experience in the European vending market working for market leader Selecta in various functions (finance, marketing, sales, M&A) in senior management roles across Europe (Germany, Switzerland, UK, Netherlands). Over time, Jan Marck has built up knowledge in the coffee service industry and initiated programs like “Starbucks on the Go” across Europe. He also served as president of the European Vending Association (2013 – 2017).

Gillian White
Managing Director EMEA APAC
Crane Merchandising Systems