Developing Your Company’s Technology Roadmap

Wednesday | November 20 | 9:00 – 10:00 AM

Technology is changing the state of the industry at a rapid rate. Making decisions and investments in technology to manage, operate and grow your business is a daunting task. This session will feature operators who successfully navigated their businesses through change by designing a technology roadmap to guide decision making. They will provide an overview of how they got started, logical first steps, what they determined was feasible, the applications that made the most sense for them, and what should be postponed or avoided. This session is a must for both new and experienced operators interested in learning how to develop a plan to incorporate technologies to help you run your business to its fullest potential.

Sponsored by:


Michael Kasavana, Ph.D
NAMA Endowed Professor

Michael L. Kasavana, Ph.D., is the Emeritus NAMA Endowed Professor in Hospitality Business, The School of Hospitality Business at Michigan State University having retired from MSU after nearly four decades of teaching and research. He remains an active researcher and consultant, focusing on current and near future developments in hospitality-related technologies including: electronic commerce, self-service applications, property management systems, and transaction processing technology and created a series of instructional materials, industry manuals, application software, and certification programs.

Dr. Kasavana is engaged in innovative and creative solutions for online and offline, cash and cashless, physical and virtual data exchange, location-based services and digital media. He has conducted extensive research on the impact of technology on hospitality industry productivity, profitability, and competitive advantage and is credited with coining the phrases “V-Commerce”, “V-Engineering”, “Menu Engineering” and “Auto-Coursing.”

Dr. Kasavana was named the 2011 NAMA Industry Person of the Year and is a recipient of the MSU Distinguished Faculty Award. In addition, he was inducted into the HFTP International Technology Hall of Fame and was presented the Distinguished Lifetime Achievements Award from FS/TEC for foodservice technology innovation. He has authored, or co-authored, several books, including the industry best-selling texts Managing Front Office Operations (10th edition) and Managing Technology in the Hospitality Industry (8th edition).


Ryan McWhirter
Director of Product
365 Retail Markets

Ryan McWhirter is the Director of Product at 365 Retail Markets, located in Troy, Michigan. A graduate from Michigan State University with a degree in Telecommunications, he has over a decade of experience in the interactive self-service technology field. Ryan is a solution-oriented professional who has implemented kiosks, digital menu boards, mobile apps and much more across the restaurant, airport and casino industries.

Cody Otto
Otto Vending Service Inc.

Speaker bio coming soon.

C.J. Recher
VP of Marketing
Five Star Food Service;
Feeding the Future

C.J. Recher is the Vice President of Marketing for Five Star Food Service, an operator based in Chattanooga, TN. He serves as the Chair of NAMA’s Emerging Leaders Network Steering Committee, the industry’s young professionals organization. Recher is also Co-Founder and Treasurer of Feeding the Future, Inc., a non-profit foundation aimed at raising awareness of and funds for ending childhood hunger. Recher has nearly a decade of sales and marketing experience and is a graduate of NAMA’s Executive Development Program.

Duncan Smith
President & COO
All Star Services, Inc.

Duncan Smith is the Vice President and COO for All Star Services, Inc., headquartered in Port Huron, Michigan with additional locations in Bad Axe, Freeland and Novi. He represents the 3rd generation in the family owned and operated business. He is a graduate of the University of Michigan with a degree in Economics and a Master’s in Accounting. In 2008 Duncan led the early adoption of telemetry, dynamic scheduling and pre-kitting at All Star. He continues to use technology to push All Star to be an industry leader.