Immerse yourself in THE coffee education experience of the year!
The brand new Essence of Coffee program kicks off at CTW and delivers state-of-the-art content specifically tailored to help sales professionals, managers, route sales representatives and others who direct the growth of business, be at the cutting edge of today’s coffee experience.
This quintessential coffee program will take you on a journey starting with the origin of coffee to roasting, blending and creating the finished product. Learn about the coffee service industry’s evolution and explore new ways of growing sales and enhancing customer experience.
The first two of four modules are debuting at CTW. Each module is two hours long and culminates in an online exam.