Farm to Cup: Selling Your Company’s Story

Monday | November 18 | 2:30 PM – 3:30 PM | Room TBD

The human element is always present in business, and some companies welcome it. Fair wages and working hours, sustainability, products that avoid potentially harmful additives, charitable initiatives – all of these appeal to that element. If this resembles your company culture, then your customers should know about it. A group of experts will show you how to convey ethical business practices to your customers, earn their moral support, and strengthen your business relationship.


Elyssa Steiner
Director of Marketing
USA Technologies

Elyssa Allahyar-Steiner has eight years in the convenience services industry, with all of her time being in the technology and unattended retail segments. Her background within the industry covers six years working directly in micro markets and then the last two years in the cashless payments and logistics software space. As Director of Marketing for USA Technologies, she leads the company’s marketing strategies that focus on demand generation, marketing communications and product marketing initiatives. Elyssa is an active member in the industry, serving on NAMA’s Government Affairs Committee, as a member of WIN, and through her extensive involvement in both leading and participating in the Emerging Leaders Steering Committee.


Chad Batten
Production Manager & Coffee Roaster
Well-Bean Coffee Company

Speaker bio coming soon.

C.J. Recher
VP of Marketing
Five Star Food Service

C.J. Recher is the vice president of marketing for Five Star Food Service, an operator based in Chattanooga, TN. He serves as the Chair of NAMA’s Emerging Leaders Network Steering Committee, the industry’s young professionals organization. Recher is also Co-Founder and Treasurer of Feeding the Future, Inc., a non-profit foundation aimed at raising awareness of and funds for ending childhood hunger. Recher has nearly a decade of sales and marketing experience and is a graduate of NAMA’s Executive Development Program.