SVP, Market Development
Since 1987, Karalynn has been in the coffee brewing equipment manufacturing aspect of the industry focusing on strategic marketing and sales. Karalynn’s understanding and passion for the science of brewing extraction has allowed her to aid roasters and micro-roasters with recipe development for their coffee programs. She has assisted operators to adopt innovative new technologies such as thermal servers, pulse brewing, and trifecta(r) – single cup, BUNNlink- Remote Equipment Management to enhance their coffee programs.
In 1997, she was part of a grass roots effort to resurrect the Golden Cup(r) Award after it had been dormant for 40 years. Karalynn led the “Brew Crew” that authored and taught the Brewing Fundamentals curriculum for the Specialty Coffee Association of America. In addition, she served on the SCAA Board of Directors from 2000 – 2004, receiving the Special Recognition Award from the association in 2004. Karalynn serves on the Education Committee of NAMA and the NAMA Foundation Board.