The Essence of Coffee Module 3 – Coffee Commerce

Monday | November 18 | 1:00 – 3:00pm

There is more to growing your office coffee service than just sending out a sales force. Your growth strategy will be defined by a number of factors. In this session, you will gain a better understanding of four key aspects relating to growing your coffee service operation:

  1. Financial choices relating to business development – organic growth or acquisition?
  2. Building a sales force and a culture – how to assemble a winning team.
  3. Sales techniques for OCS – proven strategies that your sales reps can use.
  4. Storytelling (verbally and online) – how storytelling can help close deals.

Sponsored by:

Register for CTW and then choose to attend one or both Essence of Coffee modules to earn your certificate of completion.

Member pricing: $195 per course; $295 for both Parts 3 and 4
Non-member pricing: $295 per course; $495 for both Parts 3 and 4



Larry Hake
G&J Marketing

Speaker bio coming soon.

Bob Tullio
TullioB2B LLC

Since selling his business in January of 2017, Bob Tullio has been an active industry consultant at, focused on content creation, strategic planning, sales training and business development. In addition to serving a growing client base, he has written over 50 columns and features, providing operators and others with an inside look at how he helped build a successful business from the ground up.