Dan Ferguson, Co-founder / EVP Digital at Groove Jones, is a strategic marketing executive with 30 years’ experience in the digital space. He is a founding Partner at Groove Jones, a creative technology company that is recognized as industry leaders in the development of unique digital experiences leveraging the latest in AR (Augmented Reality) and VR (Virtual Reality) technologies.
A creative technologist at heart, Dan has inspired some of the world’s biggest brands to innovate and engage with their audiences, including Amazon, AT&T, Ford, Kraft, LEGO, Microsoft and Universal Studios. Brandweek Magazine named Dan “Marketer of the Next Generation” for his work with digital brand engagement and was a finalist for the 2019 Ernst & Young “Entrepreneur of the Year” award.
Dan’s digital portfolio is broad and diverse:
- AR and VR Apps: 50+ award-winning experiences, including the Shorty Award for Best VR of the Year and multiple Event Marketer Gold EX Awards.
- Mobile: 70+ Apps including the American Airlines App – the most installed travel App in the world. He co-created the game Chicktionary, which was named one of the Top 10 Educational Apps by Time Magazine.
- Web: 1,000+ Casual game titles for online marketing and educational training solutions.
Dan speaks globally at industry trade shows and events on topics ranging from digital brand strategy and training solutions to multi-screen media and interactive audience engagement.