Growing Your Business Through Occasion-Based Eating and On-Trend Nutrition

Wednesday, April 24, 2019
11:00AM – 12:00PM

Track: Public Health and nutrition
Room: N243

What do consumers reach for first when they want a snack? What is top of mind for your vend and micro-market customers? In this session, you will learn how to maximize your profits by providing the right assortment of products for your customers. Join Kellogg’s insights and nutrition experts as they share proprietary research on “occasions,” or the where, when, and what behind consumer purchase decision making. You will be provided with the knowledge and information you need to understand and stay on top of the ever-changing nutrition trends.

Kellogg’s Thought Leadership Session

Sponsored by:



David Grotto
Sr. Wellbeing Business Partner

Dave’s entrée into the world of nutrition started nearly 30 years ago when he began working in the natural foods business. While owning and operating his own natural food store, Dave attended the University of Illinois at Chicago, graduated with honors, and became a registered dietitian. He completed his Masters in Nutrition and Wellness with a concentration in entrepreneurship from Benedictine University in Lisle, Illinois.

Dave pursued a broadcasting career and hosted a live radio show on health and nutrition for 10 years and also hosted a local television show. He served as a media spokesperson for the Academy of Nutrition and Dietetics for six years and generated millions of impressions via print, digital and broadcast media throughout his career.

As a clinician who has provided “doable” solutions for individuals and families using everyday foods, Dave was inspired to write the acclaimed book, 101 Foods That Could Save Your Life, which is now featured in 18 languages. His second book, 101 Optimal Life Foods, with a foreword by Montel Williams, debuted January 2010, and his latest book, Best Things You Can Eat, launched January 2013.

Dave now serves as the Senior Nutrition Marketing Manager for both the Frozen Foods and Specialty Channels Divisions of Kellogg’s. He provides nutrition, regulatory and claims guidance for Morningstar Farms®, Gardenburger® and Eggo® brands and for the commercial and non-commercial channels.

Dave lives in Elmhurst Illinois with his wife Sharon; three daughters Chloe, Katie and Madison; and two female cats.


John Hostetler
Director Category Management and Business Analytics

John Hostetler earned a Bachelor’s Degree in Computer and Electrical Engineering from Purdue University, which sparked his passion for figuring out how the world works. Later, John earned his MBA, again from Purdue.

At the beginning of his career, John worked at Hallmark Cards, not writing greetings, but leveraging systems to make company “personal expression” initiatives come to life at retail stores (Hallmark stores and all other retail).

John’s start in consumer-packaged goods came in 1990 and in the following 27 years, he has gained experience in Marketing, Innovation, Sales, and Promotions Insights.

Currently, John serves as a board member for Southern Illinois University’s Master of Market Research Program and leads the Category Management, Consumer Insights, and Business Insights team for Kellogg’s Specialty Channels.

At Kellogg’s John was responsible for pioneering a pricing approach which was a strategic advantage for many years and started the shopper insights function at the company.

John’s experience in understanding the mind of Millennials comes from firsthand experience; he has four Millennial children.

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