How to Recruit and Retain the Next Generation

Wednesday, April 24, 2019
9:45AM – 10:45AM

Track: Business Operations
Room: N250

The workforce is rapidly changing, with both millennials and generation Z making up a majority of the workforce by 2020. As a vending operator or technology provider, you must understand how to attract, retain, and promote those who are soon to be the future of your company. In this ever-popular fishbowl session, panelists will share their experiences, provide valuable tips for attracting the younger generations, and share insights into how to develop them into the leaders of not only your company but this industry.

Sponsored By:



Elyssa Steiner

Elyssa Allahyar-Steiner has eight years in the convenience services industry, with all of her time being in the technology and unattended retail segments. Her background within the industry covers six years working directly in micro markets and then the last two years in the cashless payments and logistics software space. As Director of Marketing for USA Technologies, she leads the company’s marketing strategies that focus on demand generation, marketing communications and product marketing initiatives. Elyssa is an active member in the industry, serving on NAMA’s Government Affairs Committee, as a member of WIN, and through her extensive involvement in both leading and participating in the Emerging Leaders Steering Committee.



Kari Hatt
Culture by Choice

Kari has a degree in Business/Marketing from Central Michigan University. Prior to her time with Culture By Choice, she has had experience in the nonprofit sector and the post secondary world of education. For the last 8 years, she has been an integral part of Culture By Choice as a partner, talent coach, speaker & presenter, and program developer. Kari has a deep-seeded passion for helping people and organizations grow and develop into the best versions of themselves. It is something that motivates her to continually learn and grow as an individual herself. As talent assessors and team builders, Kari has worked with individuals, new employees, and leadership teams in businesses both large and small. Those businesses have demonstrated consistent and sustainable growth utilizing the knowledge and coaching they have received. Kari resides in Southwest Michigan. She is married with 3 children (10, 8, & 6). Outside of Culture By Choice, Kari also coaches varsity swimming for and is an active member within her community.


Mike Hoeft

A veteran of the sales industry, Mike Hoeft is a regional account manager at BUNN, overseeing the Texas, Oklahoma, Arkansas, Louisiana, and New Mexico territories. His duties at BUNN include providing customers the highest quality beverage dispensing equipment and service, resulting in the best cup. He is also charged with cultivating prospective customers within his regional area. Mike boasts over a decade of experience in sales, half of which have come in the beverage industry. Along with his daily efforts at BUNN, Mike also holds the Coffee Service position on the NAMA ELN Steering Committee. Mike developed his skills at Texas Tech University, where he earned a BA in Public Relations with minors in both Business and English. When he is not working, Mike is either spending family time with this wife and newborn daughter, or (barely) missing putts on the golf course!


Lee Mondol
Canteen of Coastal California Inc.

Lee, Kern County branch manager for Canteen of Coastal California, began his career part-time in the warehouse while attending college and playing collegiate football. After earning a bachelors in marketing/communications from California Lutheran University, he was promoted to route driver to take over the company’s first micro market route. The company rapidly grew their micro markets over the next few years, and Lee was then promoted to micro market manager. In this position, Lee was given responsibility for over 100 micro markets and pantries operating out of three different branches. After a few years of successfully growing the micro markets and improving efficiency in numbers, he was promoted to branch manager.


Jim Versical
365 Retail Markets

Jim Versical is the Sales Manager at 365 Retail Markets, located in Troy, Michigan. A graduate from Western Michigan University with a Bachelor’s Degree in Human Resource Management, he has over 10 years of business management experience. Jim started with 365 Retail Markets in 2012 and has spent the past 7 years supporting the organizations exponential growth. As Sales Manager, Jim is responsible for leading a team of account executives, providing best in class technology solutions across the globe.

About NAMA - Founded in 1936, NAMA is the association representing the $25 billion U.S. convenience services industry. With more than 1,000 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit

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