NAMA

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Press Release

FitPick® Program Evolves to Better Serve the Industry:
Camera-Ready Art Made Available at No Cost Beginning August 1

CHICAGO — June 18, 2019 — To keep pace with evolving industry needs, NAMA will provide camera ready art for FitPick — at no charge — to enable operators the opportunity to create and adapt marketing materials, including program labels, as desired.

“Our goal is to make FitPick as accessible to the industry as possible. To that end, we’re providing camera-ready art — available at no cost — on the FitPick website fitpick.org. This will allow operators to customize materials to best enhance the program at their customer locations, including vending machines, micro markets and pantry service,” said Roni Moore, NAMA’s Vice President of Public Relations.

“This means the labels and other materials that have been for sale through NAMA will be phased out, with final orders being accepted July 31,” she continued.

“We are thankful to the industry for the continued support of FitPick and look forward to this next step, providing resources operators have asked for,” she concluded.

Founded in 1936, NAMA is the association representing the $25 billion US convenience services industry. With more than 1,000-member companies — including many of the world’s most recognized brands — NAMA provides advocacy, education and research for its membership. Visit NAMA on Facebook, Twitter and LinkedIn.