Micro markets are self-serve kiosks or small retail locations in workplaces, universities, hotels and other environments. These locations feature fresh and packaged goods served through self-checkouts and cashless readers. Many FitPick® approved items are ideal for micro market use.
Explosive growth is expected in this segment. More than 3,000 micro markets are in operation today and 50,000 more are expected to arise in the next five years.