The Foundation is a 501(c)(3) organized exclusively for charitable, educational and scientific purposes to advance the vending and refreshment services industry.

All contributions to the Foundation are tax deductible to the fullest extent of the law.  Please consult your tax advisor for more information.

Board of Trustees (effective July 1, 2016)

Howard Chapman, NCE, CCS
Royal Cup, Inc.
160 Cleage Drive
Birmingham, AL 35217-1461

Patrick Hagerty, NCE5
Vistar Corporation
12650 Arapahoe Rd.
Centennial, CO 80112-3901

Heidi Chico, NCE
Wittern Group
8040 University Blvd.
Des Moines, IA  50325

Mark Dieffenbach, NCE5
The Hershey Company
14 E. Chocolate Ave.
Hershey, PA 17033

Craig Hesch, NCE5
A.H. Management Group
1151 Rohlwing Road
Rolling Meadows, IL 60008

Craig Kushner
Monumental Vending
11800 Trolley Lane
Beltsville, MD 20705

Jeffrey Smith
All Star Services
3443 Military St.
Port Huron, MI 48060

Randy Smith
LightSpeed Automation LLC
5720 Commons Lane
Alpharetta, GA 30005

Peter Tullio, NCE5, CCS
Gourmet Coffee Service
7660 Densmore Ave.
Van Nuys, CA  91406

Josh Wells
American Food & Vending Corporation
124 Metropolitan Park Drive
Liverpool, NY 13088

Jerry Scott
Canteen of Coastal California
121 Bernoulli Circle
Oxnard, CA 93030

Scott Corley
The Coca-Cola Company
1 Coca-Cola Plaza
Atlanta, GA 30313


Janette Carter
Focus 365
1301 N Jefferson
Anaheim, CA 92807

Brent Garson
Vendors Exchange International, Inc.
8700 Brookpark Road
Cleveland, OH 44129

Sylvia Rowe
SR Strategy
1100 Connecticut Ave., NW, Ste. 1000
Washington, D.C. 20036

EX-OFFICIO (Non-Voting Trustees)

Carla Balakgie
NAMA President & CEO

Dan Mathews

Lindsey K. Nelson
Executive Director, Development / NAMA Foundation



Established in 1982 as a charitable 501 (c) (3) organization, the NAMA Foundation was formed as a funding partner of NAMA, dedicated solely to education, research, and public awareness initiatives aimed at improving the image of the industry in the eyes of the general public.

Over the years, funding from the NAMA Foundation has played a critical role in supporting the association's efforts in these key strategic areas.

Prior to the most recent Positioning for Growth campaign, in 2005 the Foundation successfully raised $5 million dollars through Endowing The Future (ETF) campaign.

The primary trust of the ETF campaign was to drive NAMA's advocacy agenda by funding the implementation of a major consumer education and awareness program designed to defend the industry against its perceived ties to the highly publicized childhood obesity epidemic.  Other campaign objectives included establishing an endowment to generate funding for targeted research and thought leadership initiatives of benefit to the industry, but that exceeded NAMA's funding capacity at the time.

Below is a summary of some key outcomes supported by the ETF Campaign*:

  • Implemented the Balanced for Life/Fit Pick program, which enabled consumers to make balanced for_life_logohealthy decisions when patronizing vending machines, demonstrated the industry's ability to self-regulate, and protected it from harmful legislation.  To date, thousands of organizations have registered to participate in NAMA's Fit Pick program, including 100 school systems and universities, all four branches of the U.S. Armed Forces, the states of Tennessee and Mississippi, the City of Albuquerque, and leading national fresh food manufacturers.
  • Worked to eliminate negative press surrounding the industry and its perceived links to the childhood obesity epidemic through a dynamic public relations and media campaign in major print and broadcast media channels.  This resulted in nearly 2,000 print articles, 700 television features and 800 stories broadcast on radio stations coast to coast, with a multi-year combined audience reach of nearly 475 million individuals.
  • Initiated and disseminated the findings of the 2005 research of on-premise coffee consumers in the form of educational programs, press releases and presentations.  This data helped NAMA members understand the compelling business case associated with the expanding Office Coffee Service (OCS)/Coffee, Tea & Water (CTW) marketplace.  As a result, companies with an established presence in this sector experienced measurable growth and those without were able to enter and expand their service offerings to include CTW.
  • Conducted consumer research through the 2006 Harris Consumer Vending Study that offered valuable market insights on consumer behavior and perceptions of vending, which provided the foundation for the Industry Growth Strategy (IGS) currently being implemented.
Thought Leadership
  • Cultivated future leaders through the establishment of a vending curriculum at four major universities across the nation: Michigan State University, Washington State University, Georgia State University and DePaul University.
  • Expanded the NAMA/MSU Executive Development Program by funding scholarships to cover tuition costs for over 25 industry executives to date.
  • Assisted in the development and launch of the Supervisor Development and Emerging Leaders programs by partnering with industry to provide scholarships and offset program expenses for emerging leaders.
  • Provided funding to develop and implement the now widely adopted NCE and CCS certification programs for industry executives and functional specialists who demonstrate the commitment, knowledge, integrity and leadership competencies that distinguish them in their field.
  • Played a pivotal role in the launch of the NAMA University Internship program by providing scholarships for over 40 students.
  • Funded approximately $128,000 in scholarships for advanced education for dependents of members, delivering value directly to NAMA members and their families.

 *as of April 2012

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