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Snack Merchandising for Today’s Consumer

October 23, 2018 • 2:00pm ET

$39 members • $79 non-members

For the first time in history, the American workforce includes employees from five generations . . . including the youngest one, Gen Z! Research has proven that each generation has different consumption patterns and demand for snacks, causing the need to make adjustments to merchandising approaches and product sets.

This webinar will take a deep dive into the changing customer environment and how to modify historical snack merchandising to meet evolving consumer demand. Topics will include macro-trends in US snacking, changes to your merchandising approach, the “new” generations of customers, product selection, shelving presentation, and product placement.

Sponsored by The Hershey Company

Speaker

Brad Bachtelle, President
Bachtelle and Associates

Brad Bachtelle is president of Bachtelle and Associates, a leading national consulting and market research firm focused on the micro market, vending and OCS channels. With more than 30 years of experience within specialty foodservice environments, Brad has extensive experience as a vend operator, vend product distributor and industry consultant. Educated at the University of Southern California, Brad has a Bachelor of Science degree in Marketing and an MBA in Finance and Business Economics.