Elyssa Allahyar-Steiner, MBA, has nearly ten years in the convenience services industry, primarily focused on unattended retail and software services. As Director of Marketing for USA Technologies, she leads the company’s marketing strategies that focus on demand generation, marketing communications and product marketing initiatives. Becoming one of the youngest people to achieve this level of recognition, Allahyar-Steiner was voted 2013 Automatic Merchandiser Readers’ Choice Manufacturer Representative of the Year.
Since then, Elyssa has become an active member in the industry, serving on NAMA’s Government Affairs Committee, an active member of WIN, attending NAMA’s Executive Development Program in 2015, and her proudest involvement yet, leading the Emerging Leaders Network as ELN Chair in 2016 to 2017. Her passion in growing the next generation of leaders in this industry is undeniable.